Privacy Policy
Last Updated: February 18, 2026
Welcome to the Walmart Official Site. Your privacy is very important to us. This Privacy Policy explains how Walmart Inc. ("Walmart," "we," "us," or "our") collects, uses, shares, and protects information about you when you visit and use our website, services, and applications that link to this Privacy Policy (collectively, the "Services"). By using our Services, you agree to the collection and use of information in accordance with this policy.
Information We Collect
When you access and use our Services, we may automatically collect certain information about your device and your usage patterns. This information helps us to understand how our Services are used, improve your experience, and for security purposes. The types of information we may collect include:
- IP Address: Your Internet Protocol (IP) address, which is a unique identifier for your device on a network, helps us understand your general location and protect against fraudulent activity.
- Browser Type: Information about the web browser you are using (e.g., Chrome, Firefox, Safari) helps us optimize our website for different browsers.
- Operating System: Details about your device's operating system (e.g., Windows, macOS, Android, iOS) assist us in ensuring compatibility and performance.
- Pages Visited: Information about the specific pages you visit on our site, the time spent on those pages, and the order of pages visited, helps us to analyze user behavior and improve site navigation and content.
We may also collect other non-personally identifiable information related to your interaction with our Services, such as referral URLs, clickstream data, and device identifiers.
Cookies and Similar Technologies
Our Services use "cookies" and similar technologies (like web beacons, pixels, and local storage) to enhance your experience, analyze usage, and for advertising purposes. Cookies are small data files stored on your device that allow us to recognize your browser and remember certain information.
- Essential Cookies: Necessary for the proper functioning of the website (e.g., enabling shopping cart functionality).
- Performance & Analytics Cookies: Help us understand how visitors interact with our Services by collecting information anonymously. This helps us improve our website's performance.
- Functionality Cookies: Allow our Services to remember choices you make (like your username or language) and provide enhanced, more personal features.
- Advertising & Targeting Cookies: Used to deliver advertisements more relevant to you and your interests, as well as to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.
You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, if you choose to decline cookies, you may not be able to fully experience the interactive features of our Services.
Third-Party Services
We may use third-party companies and individuals to facilitate our Services ("Third-Party Service Providers"), such as analytics providers, payment processors, customer support platforms, and advertising partners. These Third-Party Service Providers may have access to your information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Our Services may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
Advertising and Marketing
We may partner with third-party advertising networks to display advertising on our Services and manage our advertising on other sites. Our third-party partners may use cookies and similar technologies to collect information about your activities on our Services and other websites to provide you with targeted advertising based on your interests. This practice is often referred to as "interest-based advertising" or "online behavioral advertising."
You can typically opt out of receiving personalized ads from third-party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who subscribe to the Digital Advertising Alliance's (DAA) Self-Regulatory Principles for Online Behavioral Advertising. Visit the NAI opt-out page and the DAA opt-out page to learn more.
Children's Privacy
Our Services are not intended for individuals under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from a child under 13 without verification of parental consent, we take steps to remove that information from our servers.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions about this Privacy Policy, please do not hesitate to contact us:
- By visiting this page on our website: Contact Walmart